Anyone who uses search engines knows that after typing a word, the web browser displays certain links and results. The order in which the links are displayed obeys sophisticated algorithms that take into account the relevance of websites to the keyword searched for.
In this presentation, we will introduce you to the particularities of using keywords in online advertising.
For more useful information on unfair competition and trademark rights, follow our website on our social media channels Facebook [1] & LinkedIn [2]
If you need advice, do not hesitate to contact our experts.