On-going advice of advertising agencies – Promo campaigns compliance on the territory of Bulgaria


The promo campaigns use various channels to address potential clients, for example web, phone and/or commercial stores. We draft the campaign official rules, advise client on compliance with the unfair competition regulations, structure of the promo campaign mechanism for each channel of distribution. The client usually plan to dispatch particular amount of free gifts of a definite value. This practice contains of implied risk of breach of regulations. During the campaigns a vast data base of consumers’ contacts are accumulated which might be additionally used in future for new promotions and/or sale pitches. The latter creates also data protection issues that are addressed successfully by the Law Firm.

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